A friend of ours, Justin, works for New Balance. He's a brand manager and one of Danie's closest friends. New Balance recently launched a new limited edition range of shoes and as part of their launch had a little movie made. Justin asked Danie to help out as they planned their secret launch. Danie was recruited as the biker, which gave him a good excuse to hop into the seat again and ride like a maniac through Cape Town's city streets. It also meant buying a pretty new helmet. Click here to watch the video. The introduction is done by Justin and besides the photo above the video, you won't see Danie's face in the movie.
Unfortunately, I was only told about the launch 10 days before the event (last Friday) and being the very busy girl that I am, I missed out on the evening's fun. I think the guys were all there sans partners, so it was probably a good thing that I was out with the girls for the evening. I've been dying to see the video and it didn't disappoint. Well done to all involved!
Now go buy some New Balance shoes, OK?
Sue X
1 comment:
Very cool video!!!
New Balance is the only brand of athletic shoes ("sneakers") we ever buy! Plus they are based here in Massachusetts, which makes them extra special to us.
When I read your post I took "biker" to mean bicycle not motorcycle, so it was a surprise to see Danie flying through the streets of Cape Town that way!
Thank you for the link!
;o)
Post a Comment